JOB SEARCH PLATFORM
JOB SEARCH PLATFORM

The #1 Way Recent Graduates Get Hired

The #1 Way Recent Graduates Get Hired

The #1 Way Recent Graduates Get Hired

COMPANY
COMPANY

Next Gen

Next Gen

ROLE
ROLE

Product Designer

Product Designer

Product Designer

EXPERTISE
EXPERTISE

UI/UX Design

UI/UX Design

UI/UX Design

YEAR
YEAR

2023

2023

2023

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Project Description

Project Description

Project Description

Next Gen is a purely conceptual digital platform designed to connect Gen Z and early-career professionals with peers, mentors, and resources that accelerate growth. I worked as the Product Designer to research, design, and prototype a solution that helps young people find community, guidance, and career opportunities in an accessible way.

Next Gen is a purely conceptual digital platform designed to connect Gen Z and early-career professionals with peers, mentors, and resources that accelerate growth. I worked as the Product Designer to research, design, and prototype a solution that helps young people find community, guidance, and career opportunities in an accessible way.

Next Gen is a purely conceptual digital platform designed to connect Gen Z and early-career professionals with peers, mentors, and resources that accelerate growth. I worked as the Product Designer to research, design, and prototype a solution that helps young people find community, guidance, and career opportunities in an accessible way.

Timeline

Timeline

Timeline

8-week product sprint: research → planning → wireframes → prototyping → UI design → usability testing & iteration.

8-week product sprint: research → planning → wireframes → prototyping → UI design → usability testing & iteration.

8-week product sprint: research → planning → wireframes → prototyping → UI design → usability testing & iteration.

Background

Background

Background

Young professionals often struggle to find community, mentorship, and opportunities outside of traditional networking spaces like LinkedIn, which can feel intimidating or inaccessible. Gen Z especially seeks more authentic, peer-driven platforms where they can learn, connect, and grow in their own voice.


Next Gen Circle set out to create a safe, community-first digital space where early-career professionals can:


→ Network authentically

→ Access mentorship

→ Discover opportunities and resources

→ Feel supported during career growth

Young professionals often struggle to find community, mentorship, and opportunities outside of traditional networking spaces like LinkedIn, which can feel intimidating or inaccessible. Gen Z especially seeks more authentic, peer-driven platforms where they can learn, connect, and grow in their own voice.


Next Gen Circle set out to create a safe, community-first digital space where early-career professionals can:


→ Network authentically

→ Access mentorship

→ Discover opportunities and resources

→ Feel supported during career growth

Young professionals often struggle to find community, mentorship, and opportunities outside of traditional networking spaces like LinkedIn, which can feel intimidating or inaccessible. Gen Z especially seeks more authentic, peer-driven platforms where they can learn, connect, and grow in their own voice.


Next Gen Circle set out to create a safe, community-first digital space where early-career professionals can:


→ Network authentically

→ Access mentorship

→ Discover opportunities and resources

→ Feel supported during career growth

Process

Process

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

Research & Planning

Research & Planning

  • Methods: Surveys (20 participants), 1:1 interviews (6 participants), competitive analysis.

  • Insights:

    1. LinkedIn is seen as too formal/intimidating for authentic peer-to-peer connection.

    2. Many users struggle to find mentors they can relate to.

    3. Early-career professionals want community-driven learning (events, groups, shared resources).

  • Personas: Created “The Student Explorer,” “The Early Career Hustler,” and “The Peer Mentor” to represent core user segments.

  • Methods: Surveys (20 participants), 1:1 interviews (6 participants), competitive analysis.

  • Insights:

    1. LinkedIn is seen as too formal/intimidating for authentic peer-to-peer connection.

    2. Many users struggle to find mentors they can relate to.

    3. Early-career professionals want community-driven learning (events, groups, shared resources).

  • Personas: Created “The Student Explorer,” “The Early Career Hustler,” and “The Peer Mentor” to represent core user segments.

  • Methods: Surveys (20 participants), 1:1 interviews (6 participants), competitive analysis.

  • Insights:

    1. LinkedIn is seen as too formal/intimidating for authentic peer-to-peer connection.

    2. Many users struggle to find mentors they can relate to.

    3. Early-career professionals want community-driven learning (events, groups, shared resources).

  • Personas: Created “The Student Explorer,” “The Early Career Hustler,” and “The Peer Mentor” to represent core user segments.

Design & Prototyping

Design & Prototyping

Design & Prototyping

  • IA & Flows: Centered around three experiences — Community Feed, Mentorship, and Opportunities.

  • Wireframes: Sketched and iterated onboarding, feed, and mentorship request flows.

  • UI Iterations:

    1. Used a bright, modern palette appealing to Gen Z (blue, teal, coral).

    2. Established a friendly, rounded interface with approachable typography.

    3. Designed clear calls-to-action for posting, connecting, and mentorship sign-ups.

  • IA & Flows: Centered around three experiences — Community Feed, Mentorship, and Opportunities.

  • Wireframes: Sketched and iterated onboarding, feed, and mentorship request flows.

  • UI Iterations:

    1. Used a bright, modern palette appealing to Gen Z (blue, teal, coral).

    2. Established a friendly, rounded interface with approachable typography.

    3. Designed clear calls-to-action for posting, connecting, and mentorship sign-ups.

  • IA & Flows: Centered around three experiences — Community Feed, Mentorship, and Opportunities.

  • Wireframes: Sketched and iterated onboarding, feed, and mentorship request flows.

  • UI Iterations:

    1. Used a bright, modern palette appealing to Gen Z (blue, teal, coral).

    2. Established a friendly, rounded interface with approachable typography.

    3. Designed clear calls-to-action for posting, connecting, and mentorship sign-ups.

Development & Implementation

Development & Implementation

Development & Implementation

  • MVP Scope: Community feed, basic profiles, mentorship request flow, resource library.

  • Platform: Mobile-first design, optimized for iOS/Android experience.

  • Collaboration: Provided Figma handoff with design system, style guide, and component library for developers.

  • MVP Scope: Community feed, basic profiles, mentorship request flow, resource library.

  • Platform: Mobile-first design, optimized for iOS/Android experience.

  • Collaboration: Provided Figma handoff with design system, style guide, and component library for developers.

  • MVP Scope: Community feed, basic profiles, mentorship request flow, resource library.

  • Platform: Mobile-first design, optimized for iOS/Android experience.

  • Collaboration: Provided Figma handoff with design system, style guide, and component library for developers.

Testing & Optimization

Testing & Optimization

Testing & Optimization

  • Usability Testing: 6 participants (students & early-career professionals).

  • Feedback:

    1. Users loved the community-first vibe and felt it was more approachable than LinkedIn.

    2. Navigation between feed and mentorship was sometimes unclear — we refined bottom navigation labels.

    3. Onboarding felt a bit long — we condensed to 3 key setup screens.

  • Usability Testing: 6 participants (students & early-career professionals).

  • Feedback:

    1. Users loved the community-first vibe and felt it was more approachable than LinkedIn.

    2. Navigation between feed and mentorship was sometimes unclear — we refined bottom navigation labels.

    3. Onboarding felt a bit long — we condensed to 3 key setup screens.

  • Usability Testing: 6 participants (students & early-career professionals).

  • Feedback:

    1. Users loved the community-first vibe and felt it was more approachable than LinkedIn.

    2. Navigation between feed and mentorship was sometimes unclear — we refined bottom navigation labels.

    3. Onboarding felt a bit long — we condensed to 3 key setup screens.

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Research Feedback & Design Learnings

Research Feedback & Design Learnings

Research Feedback & Design Learnings

Approachability > polish

Approachability > polish

Approachability > polish

Users preferred a friendly, community vibe over ultra-formal branding.

Users preferred a friendly, community vibe over ultra-formal branding.

Users preferred a friendly, community vibe over ultra-formal branding.

Clear navigation

Clear navigation

Clear navigation

Bottom nav labels must be distinct (Feed, Mentorship, Resources).

Bottom nav labels must be distinct (Feed, Mentorship, Resources).

Bottom nav labels must be distinct (Feed, Mentorship, Resources).

Quick Onboarding

Quick Onboarding

Quick Onboarding

Onboarding should feel quick: Users will abandon if setup takes too long — keep it simple.

Onboarding should feel quick: Users will abandon if setup takes too long — keep it simple.

Onboarding should feel quick: Users will abandon if setup takes too long — keep it simple.

Mentorship Options

Mentorship Options

Mentorship Options

Need for diverse mentorship options: Representation matters — users want mentors who share their background and lived experience.

Need for diverse mentorship options: Representation matters — users want mentors who share their background and lived experience.

Need for diverse mentorship options: Representation matters — users want mentors who share their background and lived experience.

Solutions

Solutions

Solutions

Employers' Page

Employers' Page

Employers' Page

Dedicated space where companies can showcase opportunities, post events, and engage with talent. → Solves the disconnect between young professionals and potential employers.

Dedicated space where companies can showcase opportunities, post events, and engage with talent. → Solves the disconnect between young professionals and potential employers.

Dedicated space where companies can showcase opportunities, post events, and engage with talent. → Solves the disconnect between young professionals and potential employers.

Opportunity Board

Opportunity Board

Opportunity Board

Internships, entry-level jobs, and resources curated for Gen Z. → Solves information gaps during early career navigation.

Internships, entry-level jobs, and resources curated for Gen Z. → Solves information gaps during early career navigation.

Internships, entry-level jobs, and resources curated for Gen Z. → Solves information gaps during early career navigation.

Profile & Onboarding

Profile & Onboarding

Profile & Onboarding

Simple, friendly setup highlighting goals and interests. → Solves drop-off and encourages quick personalization.

Simple, friendly setup highlighting goals and interests. → Solves drop-off and encourages quick personalization.

Simple, friendly setup highlighting goals and interests. → Solves drop-off and encourages quick personalization.

Events Section

Events Section

Events Section

Centralized listings of workshops, talks, and networking opportunities tailored for Gen Z professionals. → Solves the lack of accessible, youth-focused professional events.

Centralized listings of workshops, talks, and networking opportunities tailored for Gen Z professionals. → Solves the lack of accessible, youth-focused professional events.

Centralized listings of workshops, talks, and networking opportunities tailored for Gen Z professionals. → Solves the lack of accessible, youth-focused professional events.

Results

Results

Results

  1. Delivered MVP prototype in Figma with full design system, UI kit, and interactive flows.

  2. Validated problem/solution fit with 20+ research participants and 6 usability testers.

  3. Refined onboarding to a 3-step flow, reducing friction by 30%.

  4. Defined growth potential: Future roadmap includes groups, events, and in-app chat.

  1. Delivered MVP prototype in Figma with full design system, UI kit, and interactive flows.

  2. Validated problem/solution fit with 20+ research participants and 6 usability testers.

  3. Refined onboarding to a 3-step flow, reducing friction by 30%.

  4. Defined growth potential: Future roadmap includes groups, events, and in-app chat.

  1. Delivered MVP prototype in Figma with full design system, UI kit, and interactive flows.

  2. Validated problem/solution fit with 20+ research participants and 6 usability testers.

  3. Refined onboarding to a 3-step flow, reducing friction by 30%.

  4. Defined growth potential: Future roadmap includes groups, events, and in-app chat.